added - You can read the full interview w/ Sneak on DJ Mags website >>HERE<<
ATTENTION BEFORE YOU READ THIS - I DONT DISAGREE WITH WHAT'S AT THE CORE OF DJ SNEAKS COMMENT, WHAT I DISAGREE WITH IS HOW HE WENT ABOUT IT.. (thats for the idiots who seem to think I am biased in my opinion, I would have said the same thing had ANY respected DJ or producer did this shit)
I log into Twitter today to see a huge amount of Tweets about DJ Sneak, coming from a lot of International DJs and producers like Steve Angello, Ingrosso etc... I look into and find out that Sneak has said some snarky comments about their success in the world of EDM.
His comment "It's a sad thing when the Swedish House Mafia is being paid BIG money to come to the US to play house, for the record, they DO NOT play house music". Although I commend him for speaking his mind I do have sort of conflicting feelings about this.
First and foremost, I think this was to be expected. Lots of people on the fringe of breaking the mold of EDM, house music or any other dance genre is going to come under fire. I don't always agree with or like some of the things SHM does when it comes to business, but that's not really an issue for me. When you have some like DJ Sneak who has a very good reputation with the house community come out and say something like this, it sort of makes you wonder "Why?". I did some research and found out that he was a huge part of the WMC this past year, bumping elbows with lots of those guys he seems to dislike. It's also interesting the way he worded his opinion (insult), he says "paid BIG money" now, why would someone of his caliber bring that up? If he was truly worried about the state of house music and the passion of it, then why would he bring up money? That's the part that bothers me, he didn't say they were putting out shit music, he also didn't bring up the commercialization factor, just the amount of money they are being paid for playing NOT house music. Also he sounds ignorant, considering that he is labeled under 3 different genre of house music on Beatport. House music is an umbrella term for lots of different types of dance music, he should know that considering all the links he drops are for deep house or minimal. What it sounds like he (Sneak) is more upset with the success of these other DJs, he is pointing out things that internet trolls do. Linking to pictures of lulz in regards to some of the bigger DJs in the world of EDM.
Check out some of his tweets about this, and how he takes the opportunity to drop his soundcloud link and more into the advantage of gaining new followers and fans on the backs of the DJs he is criticizing.
Look at this insult, but its about the music, right???
Then he goes on to insult OTHER DJs not even part of Swedish House Mafia
Then finally after he has created a big enough buzz over this bullshit drama..
The way I feel about it is no matter what intentions he tries to sell here it comes off as jealousy. I don't always agree with what the bigger EDM producers/DJs do but I'll be damned if I try to bump my hustle off by smack talking them personally. Yes its true, maybe they aren't as big as the hype that surrounds them but you have to take responsibility for what you say, especially on Twitter or Facebook. If you go read his Twitter feed (@dj_sneak) you will see how he was living in the moment when all this drama happened. He didn't just say his piece and let it go, he was practically baiting people to argue with him. This was more like an internet troll than a well respected DJ. I think Sneak is very talented and paid his dues, but seriously, this isn't thug life 2pac VS Biggie shit. At the end of the day there is more than enough room in the world for EDM/House music producers and DJs, you have to pick your battles where they matter, THIS didn't matter. Will this do anything for his career? Make his paychecks any bigger? Get him booked in more clubs and for more events? Most likely, no. This comes across as an out of touch jealous DJ who had nothing better to do than personally insult other people in his field and expose how he wishes HE could make the money they make.
Sorry Sneak, no matter the support here, you lost. Should have said this differently or not at all.
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